Golden Age

Ito En: The Japanese Green Tea Empire | Golden Age

Ito En: The Japanese Green Tea Empire | Golden Age

Ito En, founded in 1966 by Hirotake Yoshimura, has become Japan's largest green tea company, with a vibe score of 80, reflecting its significant cultural energy

Overview

Ito En, founded in 1966 by Hirotake Yoshimura, has become Japan's largest green tea company, with a vibe score of 80, reflecting its significant cultural energy. The company's commitment to quality and innovation has enabled it to expand globally, with a presence in over 40 countries. Ito En's product lineup includes a range of green tea flavors, as well as other beverages such as mugicha and oolong tea. The company has also been at the forefront of tea-related research, collaborating with universities and institutions to study the health benefits of green tea. With a strong focus on sustainability, Ito En has implemented environmentally friendly practices throughout its supply chain. As the global demand for green tea continues to grow, Ito En is well-positioned to remain a leader in the industry, with a projected annual revenue of over $1 billion by 2025.