The Turf Wars of Organic Lawn Care | Golden Age

Organic lawn care is gaining traction as consumers become increasingly aware of the environmental and health impacts of traditional lawn maintenance practices. The use of synthetic fertilizers and pesticides has been linked to water pollution, soil degradation, and human health problems. In response, companies like Scotts Miracle-Gro and TruGreen are investing in organic and natural product lines, while startups like Sunday and LawnStarter are offering eco-friendly lawn care services. According to a report by the National Gardening Association, 77% of homeowners are interested in using more environmentally friendly lawn care practices, with 44% willing to pay more for organic products. The market for organic lawn care is expected to grow 10% annually over the next five years, driven by consumer demand and government regulations. As the industry continues to evolve, key players like the Environmental Protection Agency (EPA) and the Organic Trade Association (OTA) are working to establish standards and certifications for organic lawn care products and services.