De Beers: The Diamond Cartel | Golden Age

De Beers, founded in 1888 by Cecil Rhodes, has been a dominant force in the diamond industry for over a century. With a vibe score of 8, the company has been at the center of controversy, from its historical involvement in the exploitation of African miners to its modern-day marketing strategies that have shaped the cultural narrative around diamond engagement rings. The company's influence extends beyond the diamond industry, with a significant impact on the global economy and luxury goods market. De Beers has been accused of price-fixing and has faced numerous lawsuits, including a notable antitrust lawsuit in the US. Despite these challenges, the company remains a major player in the industry, with a strong brand presence and a continued commitment to diamond mining and distribution. As the diamond industry continues to evolve, De Beers' legacy and influence will likely remain a topic of debate and discussion, with many wondering what the future holds for this iconic company.